Lunatics in Brazil
Posted August 13th, 2008 at 2:37 pm by Nicki Dugan, Blog Editor
6 Comments / Filed in: Those Crazy Yahoos, Video
When you think Brazil, you might think large country, long river, giant rainforests, that huge statue (one of the Seven Wonders, in fact), major soccer stars, and colossal Carnival festivities. It seems like everything is big and bold.
When you operate in this country, the fifth largest in the world, you have to go big (and maybe even a little bit crazy) to get noticed. That’s why Yahoo! Brazil is producing a lunar eclipse. That’s right. This Saturday night, Brazilians will be treated to a partial eclipse of the moon, courtesy of Yahoo! Brazil.
The team down there is partnering with Celestial Marketing, an American company that has expertise in eclipse productions and cosmic phenomena, to pull the Earth ever so slightly to create a penumbral shadow on the moon. They’re also working with Brazilian astronaut Marcos Pontes to get Brazilians fired up about it. The eclipse will be broadcast on Yahoo! Brazil and those watching in the streets can download special viewing cards.
What’s this all about? We’re told it’s in honor of a new phase that Yahoo! Brazil will enter. I guess all will be revealed on Saturday. But as they say in Brazil, “Nao subestime o roxo”… or never underestimate the purple.
Check out how amped up they are in São Paolo (and brush up on your Portuguese):
Nicki Dugan
Blog Editor
Tagged: Video, yahoo! brazil
(Average: 4.23 out of 5)
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6 Comments Add your own
Eduardo | August 13th, 2008 at 2:44 pm
Very cool!
alvez | August 13th, 2008 at 3:03 pm
that’s awesome!! This action is actually generating big buzz on the local trade for the 1st time i think! yahoo brazil rocks!
Jansen | August 13th, 2008 at 11:39 pm
such a awesome action!
Rodrigo | August 15th, 2008 at 2:29 pm
This campaign sounds ok. I started to look but I can’t seem to find any archive with the old campaigns created for Yahoo! Do you guys know where I could find them? Many thanks.
Jhonathan Rodrigues | August 18th, 2008 at 1:20 pm
Yahoo! Brasil tá maravilhoso!
Yahoo! Brasil is wonderfull!
Bahia Apartments | September 18th, 2008 at 2:14 am
I love the cards though. They are looking groovy enough to attract enough attention. Had to laugh at your post though, especially the lunatic comment.
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